Laces 'n' Braids Case Study
Case Study: Reducing E-Commerce Hosting Costs & Boosting ROI for Laces ‘n’ Braids (UK)
Client Overview
Laces ‘n’ Braids is a UK-based beauty and fashion business specializing in high-quality hair products and accessories. With a growing online presence, the business required a cost-effective and high-performing e-commerce solution to continue scaling sustainably.
The Challenge
The client was hosting their e-commerce website on Shopify, which resulted in high operational costs and limited flexibility. The increasing expenses were affecting profitability and long-term business continuity. Additionally, the website’s design and performance were not optimized for conversions, leading to missed sales opportunities.
Our Solution
Frankson IT Services stepped in to:
- Migrate from Shopify to a cost-efficient hosting solution that drastically reduces ongoing expenses.
- Redesign the website with a stunning, user-friendly interface that reflects the brand identity.
- Optimize website speed and performance for better user experience and search visibility.
The Results
- Reduced hosting costs → Immediate improvement in ROI.
- Business continuity secured → Sustainable infrastructure for long-term growth.
- Improved website speed → Faster load times, better SEO performance, and higher user satisfaction.
- Enhanced design & user experience → Increased conversions, turning visitors into leads and real business opportunities.
Conclusion
By partnering with Frankson IT Services, Laces ‘n’ Braids was able to cut down operational costs, improve website performance, and unlock new revenue opportunities through a conversion-driven design. This project demonstrates how the right digital infrastructure can have a direct impact on profitability and growth.