5 Best Email Marketing Services for Small Business (2023)

Is email marketing a priority for your business in 2023? Are you looking for the best email marketing software?

Choosing the right email marketing service can have a significant impact on the success of your marketing campaign.

But there are many email marketing services to choose from, so we’re going to talk about the five (5) best ones for small businesses in 2023.

Why Choosing The Best Email Marketing Service is Important?

Email marketing is one of the most cost-effective marketing strategies for small businesses. According to marketing statistics, email marketing on average sees a 4400 percent return on investment (ROI) for businesses in the United States.

This is because email marketing is easy to manage, gives you full control, and allows you to establish direct contact with your customers.

Not convinced about email marketing? See these 6 reasons why building an email list is so important today.

It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.

If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).

Choosing the best email marketing service is important because it helps businesses send emails to their customers in the easiest and most effective way. Here’s why it matters in simple terms:

1. Reach More People: The right email service lets you send emails to lots of people at once, so you can tell more customers about your products or services.

2. Look Professional: It helps you make your emails look nice and professional. This makes customers trust your business more.

3. Save Time: The best services are easy to use, so you don’t waste time figuring out how to send emails. You can do it quickly and focus on other important things.

4. Know What Works: Good email services show you if people are opening your emails and clicking on the links inside. This helps you understand what your customers like.

5. Personalize Emails: You can make emails more personal with the right service. You can use a customer’s name or send them things they’re interested in. This makes them more likely to buy from you.

6. Grow Your Business: When you choose the best service, it helps you grow your business. You can sell more, connect with customers, and make your business better.

So, picking the right email marketing service is like having a good tool to help your business talk to customers and become more successful.

What to Look for in a Good Email Marketing Tool?

When you’re trying to find a good email marketing tool, there are a few important things to look for. Here’s what to keep in mind in simple terms:

1. Easy to Use: It should be simple for you to figure out how to use it. You don’t want to waste time trying to understand it.

2. Looks Nice: The tool should help you make your emails look good and professional. This makes people trust your emails more.

3. Sends to Many People: Make sure it can send emails to lots of people at once. That way, you can reach all your customers.

4. Tracks Emails: It should tell you if people open your emails and click on the links inside. This helps you know what’s working.

5. Personalization: Look for a tool that lets you make emails personal. You can use someone’s name or send them things they like.

6. Automation: If you can set up emails to send automatically, it saves you time. For example, when someone signs up for your newsletter, they automatically get a welcome email.

7. Cost: Check how much it costs. Some tools are free or have a low cost, while others can be more expensive. Make sure it fits your budget.

8. Support: It’s good to have customer support in case you need help or have questions.

Moonsend

Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list-building tools, landing pages, and more.

– Simple Interface: Moonsend’s interface is easy to navigate, even if you’re not tech-savvy. You can quickly create and send emails without getting lost.

– Personalization: It helps you send personalized emails. This means you can address your customers by their names and send them content that suits their interests.

– Automation: Moonsend has automation features that make your life easier. You can set up emails to send automatically when someone joins your email list or makes a purchase.

– Reports: You can see how your emails are doing with Moonsend’s reports. It tells you how many people opened your emails and clicked on your links.

Moosend offers a 30-day free trial with an unlimited number of emails (no credit card required). After that, their pricing starts at $9 per month for their Pro plan which includes a landing page builder, transactional emails for eCommerce websites, team management, and more.

GetResponse

GetResponse offers a free plan with useful features to help businesses start marketing easily. There are also more smartly laid out templates to choose from for your emails, making it easy to design your emails with more confidence quickly and seamlessly. Everything is set up to help boost your sales.

GetResponse is a powerful tool that goes beyond email marketing. Here’s why it’s great for small businesses:

– Email Marketing Plus More: GetResponse offers email marketing, but it also helps you with webinars and landing pages. This means you can do more things with one tool.

– Automation: Like Moonsend, GetResponse has automation features. You can set up email sequences, so your customers get a series of emails automatically.

– Conversion Funnels: GetResponse lets you create conversion funnels, which is like a journey for your customers. It guides them from being interested to making a purchase.

– Analytics: You can see how your email campaigns and funnels are performing with GetResponse’s analytics. It helps you understand what’s working and what’s not.

Drip

Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.

Their email software offers seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in signup forms to your website and capture more leads.

What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag-and-drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.

Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides, and excellent documentation.

We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.

Aweber

AWeber is one of the oldest and most popular email marketing service providers in the world. They offer a wide range of tools for small and medium-sized businesses to manage their email marketing.

Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.

You get access to ready-to-use HTML email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.

AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation.

Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also sign up for quarterly or annual plans to save even more.

ConvertKit

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.

ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy-to-manage auto-responders allowing you to send drip emails from their emailing service.

With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.

They have all the powerful features you’d expect from a top-notch email marketing service such as A/B testing, beautiful email templates, landing page builder, smart workflows, and more.

ConvertKit offers email-based support and has an extensive knowledge base with great learning material.

A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.

They even added the ability for you to sell digital products & subscriptions from the same platform.

ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.

Bonus Tip: How to Make Sure Your Emails Actually Get to People

When you send emails, you want to be sure they reach the people you’re sending them to. Here are some simple tips to improve your email deliverability:

1. Use a Good Email Service: First, make sure you’re using a trusted email marketing service like HubSpot. They have good relationships with email providers, which helps your emails get delivered.

2. Ask People to Confirm: When someone signs up for your emails, ask them to confirm their subscription. This makes sure they really want to hear from you.

3. Avoid Spammy Words: Don’t use words like “free,” “money,” or “urgent” too much in your emails. These can trigger spam filters and make your emails go to the spam folder.

4. Send Valuable Content: People are more likely to open emails that have helpful or interesting information. Make your emails worth reading.

5. Clean Your Email List: Regularly remove email addresses that bounce (don’t go through) or are inactive. This helps keep your list healthy.

6. Authenticate Your Domain: This is a bit technical, but it’s like proving your email is really from you. Your email service provider can help you with this.

7. Don’t Overload Links and Images: Too many links or big images can look spammy. Keep your emails simple and easy to read.

8. Use a Recognizable “From” Name: When people see your email in their inbox, they should recognize your name or your company’s name. It builds trust.

9. Monitor Your Reputation: Some email providers track your sending reputation. If you send a lot of emails that get marked as spam, it can hurt your reputation.

10. Test Your Emails: Before sending to your whole list, send a test email to yourself and check if it looks good and goes to your inbox.

Email Marketing Software FAQs (Frequently Asked Questions)

1. What is email marketing software?

Email marketing software is a tool that helps businesses send emails to their customers. It makes it easy to create, send, and track emails to lots of people at once.

2. Why do I need email marketing software?

Email marketing software makes it simpler to connect with your customers and promote your products or services. It also helps you see if people are opening your emails and clicking on links.

3. How do I choose the right email marketing software?

To pick the right one, consider your needs. Look for software that’s easy to use, fits your budget, and provides the features you want, like templates, tracking, and automation.

4. Can I use email marketing software for free?

Some email marketing tools offer free plans with limited features. It’s a good way to start if you’re on a budget. But as your business grows, you might need to switch to a paid plan.

5. How do I build an email list?

You can collect email addresses from your customers through your website, social media, or in-store. Always ask for permission before adding someone to your list.

6. What is the difference between a newsletter and an email campaign?

A newsletter is a regular email with updates or news. An email campaign is a focused series of emails with a specific goal, like promoting a product or event.

7. How do I make sure my emails don’t go to the spam folder?

To avoid the spam folder, use a trusted email service, ask for confirmation when people subscribe, avoid spammy words, send valuable content, and clean your email list.

8. What is A/B testing in email marketing?

A/B testing means sending two versions of an email to a small group to see which one performs better. This helps you learn what works best for your audience.

9. How often should I send emails to my subscribers?

The frequency depends on your audience and content. Some send weekly, others monthly. Test and see what works best for your subscribers.

10. What’s the most important thing in email marketing?

Building a good relationship with your subscribers is key. Send them valuable content, be respectful of their time, and listen to their feedback to improve your emails over time.