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Paid Advertising

Paid Advertising Services

Frankson IT Services puts your brand directly in front of your target audience. Our paid advertising services help you achieve your marketing goals faster and more effectively through strategic online ad campaigns.

We manage and optimize ads across various platforms like Google, Facebook, Instagram, LinkedIn, and Tiktok to ensure you reach the right people at the right time.

paid advertising

Grow your brand awareness, generate leads, and drive sales with our data-driven paid advertising solutions.


Social Media Advertising

Paid advertising on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat. These platforms offer various ad formats including sponsored posts, display ads, carousel ads, video ads, and more.


Search Engine Marketing

This includes pay-per-click (PPC) advertising on search engines like Google, Bing, and Yahoo. Advertisers bid on keywords relevant to their target audience and pay when users click on their ads.


Display Advertising

This involves placing banner ads, rich media ads, and other graphical advertisements on third-party websites and platforms. Display advertising can be managed through ad networks, programmatic advertising platforms, or directly through publishers.


Video Advertising

Advertising through online video platforms such as YouTube or through video ads on social media platforms. Video ads can be in-stream (played before, during, or after video content), in-display (appearing alongside other video content), or in-feed (integrated into social media feeds).


Mobile App Promotion

The app market is booming, but with millions of apps vying for attention, getting yours downloaded can be a challenge. This is where app promotion comes in. It’s the process of using various marketing strategies to increase the visibility and downloads of your mobile app.


Affiliate Marketing

A performance-based advertising model where advertisers pay a commission to affiliates for driving traffic or sales to their website through affiliate links or codes.


Shopping Campaigns
  • Goal: Promote specific products from your online store.
  • How it works: Your product listings with rich information (images, titles, prices) appear on Google Shopping and partner websites. Users can click on your ad to be directed to your product page for purchase.
  • Best for: E-commerce businesses looking to showcase products and drive sales directly through Google Shopping.


Discovery Ads
  • Goal: Showcase your products or services in a visually appealing format on mobile devices.
  • How it works: Your ads appear on Discover feeds within various Google apps and partner websites. These visually rich ads can grab user attention and drive engagement.
  • Best for: E-commerce businesses or companies with visually compelling products or services that can benefit from mobile browsing habits.


Smart Campaigns (Machine Learning Approach)
  • Goal: Achieve various advertising goals (website traffic, leads, sales) with a simplified campaign setup.
  • How it works: Google’s automated system uses machine learning to optimize your ad delivery and bidding for conversions across Search Network, Display Network, and YouTube. This is a good option for beginners or those who want a more hands-off approach.
  • Best for Businesses looking for a user-friendly way to create campaigns and leverage Google’s automation for conversions, but may require some budget monitoring and adjustments as the campaign runs.



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