Employment Type
Full-time
Industry
Information Technology
Job Location
Yaba, Lagos, Lagos, Nigeria
Working Hours
8am - 5pm
Date posted
July 1, 2024
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Position title
Digital Marketer
Description

We seek a creative and analytical Digital Marketer to join our team and drive our digital marketing efforts to new heights. If you are passionate about digital marketing strategies and thrive in a collaborative environment, we want to hear from you.

Responsibilities
  • Develop and Implement Digital Marketing Campaigns: Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.
  • Content Creation and Management: Create engaging and relevant content for various digital platforms, including website, blogs, social media, and email newsletters.
  • Social Media Management: Manage and grow our social media presence across all relevant platforms (Facebook, Twitter, LinkedIn, Instagram, etc.), including content strategy, scheduling, monitoring, and engagement.
  • SEO and SEM: Optimize website content and structure for search engines (SEO), manage pay-per-click (PPC) campaigns, and analyze campaign performance to optimize ROI.
  • Email Marketing: Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
  • Analytics and Reporting: Monitor, analyze, and report on digital marketing campaign performance, using tools such as Google Analytics and others to measure ROI and effectiveness.
  • Digital Advertising: Manage digital advertising campaigns, including Google Ads, display advertising, and remarketing campaigns.
  • Website Management: Collaborate with web developers to optimize website design, usability, and content to improve user experience and conversion rates.
Qualifications
  • Education: Bachelor’s degree in Marketing, Communications, or a related field.
  • Experience: Minimum of 2-3 years of experience in digital marketing roles.
  • Skills:
    • Proven experience in developing and implementing digital marketing campaigns.
    • Strong understanding of SEO, SEM, social media, email marketing, and content marketing principles.
    • Experience with digital marketing tools such as Google Analytics, Google Ads, SEMrush, Hootsuite, etc.
    • Excellent written and verbal communication skills.
    • Creative thinking and analytical skills, with the ability to translate data into actionable insights.
    • Team player with strong organizational and time-management skills.
  • Certifications: Relevant certifications (e.g., Google Ads, Google Analytics) are a plus
Job Benefits
  • Competitive salary and benefits package.
  • Opportunities for professional development and growth.
  • Collaborative and supportive work environment.
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